System Change Hive

An evolution of the interdisciplinary Creative Factory we co-led during UNCOP21 at Paris, Swarm Dynamics is now working with partners in Brighton and London to build the System Change Hive. The Hive will be the UK’s first interdisciplinary creative engine room, a connective space where emerging artists will work alongside established creative mentors and experts in alternative economics and sustainable futures to explore and communicate informed visions of a better life in the new economy we need. Set for go-live early 2019, the artistic outputs and learnings from the HIVE will inform the work of changemakers who are ready to work beyond their silos and help normalise public and political uptake of the fairer, post-growth economy of well-being that we ne need.

As the final stage of the creative journey, the young artists will work in the virtual reality lab of Brighton’s Digital Catapult to create an art driven, immersive simulation of the benefits of transformed daily life in the post-growth, economy of well-being.  We are excited to be working with ESRC STEPS Centre, School of Media at Brighton University, and Digital Catapult Resident VR Craftworks on the development of this project.

 

ABOUT THE PILOT – CREATIVE FACTORY

Back in December 2015, during UN COP21 we were engaged by Place to B in Paris to co-design and direct a 2 week Creative Factory of artists, experts, game designers, campaigners and journalists. We piloted a new way of working, combining creatives with topical and communications experts to unlock creativity, think differently about more effective climate communications, creative campaign strategies, our vision of system change, and generate open source, prototyped ideas for effective creative campaigns.
Several campaigners described these creative factories as ‘transformational’ for their climate work. Visit this microsite on the old Swarm site to get a sense of what took place and read testimonials and press coverage about what we achieved.

click here to visit.

There is an urgent need to shift climate change communications beyond the ‘greenie’ frame in which it is too often stuck. There is also an urgent need to think differently about campaign strategy and learn from historically successful approaches outside of the environmental sphere. We encourage NGOs and change makers to replicate workshops with similar dynamics all over the world. A tool kit, put together by Place to B and Swarm is available on request. We are very grateful to French non-profit organisation Ecolo Info and to Lush Ethical Cosmetics for financially supporting our work on COP21.

Separate to the Creative Factories, since 2016 Swarm Dynamics devised and facilitated creative thinking workshops for environmental NGOs to help them think differently about their campaign strategies, and Story Labs with animators in residence to bring effective story telling approaches to their communications.

 


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